Project Background
For a senior year project, we were assigned Spotify Daily Drive. The brief called for a rebranding of their Daily Drive playlist and to submit the final copy to the Young Ones competition.
My Role: Copywriter
Brand Background
Spotify’s Daily Drive playlist was formulated to accompany the daily commuter on their way to work. With Covid-19, and many transitioning to working from home, their Daily Drive playlist required rebranding.
Strategy
SpotifyXZoom
We created a Spotify extension on the video app, Zoom. With a Spotify extension, coworkers can have that in office feel, from the comfort of their own homes. Share music, playlists, or podcasts to get that background noise that nobody really realized they needed until it was gone.
